Utility Marketing Manager Jobs in Maryland
A Utility Marketing Manager plays an essential role in the utilities industry by overseeing and implementing marketing strategies to increase customer engagement, boost service usage, and improve brand recognition. They are responsible for conducting market research, analyzing trends, and understanding the competitive landscape to offer the most effective marketing solutions. These professionals also develop and manage marketing budgets, create and execute promotional campaigns, and monitor customer feedback to adjust strategies as needed. They coordinate with various departments to ensure the alignment of marketing efforts with overall business objectives.
Utility Marketing Managers should possess strong leadership, communication, and analytical skills. They should be adept at project management and decision making, and have a strong understanding of consumer behavior and market dynamics. A Bachelor's degree in Marketing or a related field is typically required, but a Master's degree may be preferred. Certifications such as Certified Marketing Management Professional (CMMP) or Certified Product Marketing Manager (CPMM) can provide a competitive edge. Prior roles that can lead to the position of Utility Marketing Manager include Marketing Coordinator, Marketing Analyst, or Product Marketing Specialist in the utilities or related industries.
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Utility Marketing Managers in Maryland offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Utility Marketing Manager position
- Organization
- Research Skills
- Verbal Communication
- Microsoft PowerPoint
- Competitive Analysis
- Business Development
- Customer Relationship Management
- Market Planning
- Presentation
- Lead Generation
- Strategy Development
- WordPress
- Business to Business Sales
- Sales & Marketing
- Collaboration
- Product Management
- Flexibility
- Product Marketing
- Digital Marketing
- Email Marketing
- Marketing Communications
- Events
- Integrated Marketing
- Blogging
- Content Marketing
- Market Analysis
- Google Analytics
- Strategic Marketing
- Media
- Prioritizing
- Website Management
- Campaign Development
- Product Launch
- Trade Shows
- Marketing Automation
- Content Development
- Marketing Strategies
- B2B Marketing
- Email Campaigns
- Brand Awareness
- Adobe Creative Cloud
- Marketing Campaigns
- Salesforce
- Microsoft Dynamics
- Branding
- Go-to-Market Strategy
- HubSpot
- Product Positioning
- Go To Market
- Sales Enablement
- Persona Creation
- Account-Based Marketing
- Line Work
- Seismic Interpretation
- Environmental Engineering
- Engineering
- Driving
- Reporting
- Sales
- Microsoft Office
- Project Management
- Microsoft Excel
- Staff Supervision
- Leadership
- Communication Skills
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