Utility Marketing Manager Jobs in Pennsylvania
A Utility Marketing Manager plays an essential role in the utilities industry by overseeing and implementing marketing strategies to increase customer engagement, boost service usage, and improve brand recognition. They are responsible for conducting market research, analyzing trends, and understanding the competitive landscape to offer the most effective marketing solutions. These professionals also develop and manage marketing budgets, create and execute promotional campaigns, and monitor customer feedback to adjust strategies as needed. They coordinate with various departments to ensure the alignment of marketing efforts with overall business objectives.
Utility Marketing Managers should possess strong leadership, communication, and analytical skills. They should be adept at project management and decision making, and have a strong understanding of consumer behavior and market dynamics. A Bachelor's degree in Marketing or a related field is typically required, but a Master's degree may be preferred. Certifications such as Certified Marketing Management Professional (CMMP) or Certified Product Marketing Manager (CPMM) can provide a competitive edge. Prior roles that can lead to the position of Utility Marketing Manager include Marketing Coordinator, Marketing Analyst, or Product Marketing Specialist in the utilities or related industries.
Company Description Customized Energy Solutions (CES), a privately-held company, is a leading service provider of market intelligence and operational support services to companies participating in...
Company Description Customized Energy Solutions (CES), a privately-held company, is a leading service provider of market intelligence and operational support services to companies participating in...
Overview Carollo Engineers is an internationally recognized environmental engineering firm that specializes in the planning, design, and construction of water and wastewater facilities. We are...
Associate Channel Marketing Manager B. Braun Medical Inc. - 3.8 Bethlehem, PA Job Details $66,000 - $76,000 a year 9 hours ago Benefits Health insurance 401(k) Tuition reimbursement Qualifications...
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Salary for Utility Marketing Manager Jobs in Pennsylvania
Highest Education Level
Utility Marketing Managers in Pennsylvania offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Utility Marketing Manager position
- Organization
- Inventory Management
- Teamwork
- Research Skills
- Mentoring
- Analytical Skills
- Business Development
- Customer Relationship Management
- Market Planning
- Employee Development
- Presentation
- Lead Generation
- Strategy Development
- Business to Business Sales
- Collaboration
- Flexibility
- Product Marketing
- Digital Marketing
- Email Marketing
- Events
- Integrated Marketing
- Pay per Click
- Strategic Marketing
- Media
- Prioritizing
- Corporate Communications
- Website Management
- Campaign Development
- Creative Direction
- Trade Shows
- Marketing Automation
- Social Media Strategy
- Brand Marketing
- Content Development
- Marketing Strategies
- B2B Marketing
- Email Campaigns
- Adobe Creative Cloud
- Marketing Campaigns
- Salesforce
- Microsoft Dynamics
- A/B Testing
- HubSpot
- Sales Enablement
- Pardot
- Partner Marketing
- Persona Creation
- Voice of the Customer
- Customer Success
- Line Work
- Seismic Interpretation
- Environmental Engineering
- Engineering
- Driving
- Regulations
- Project Management
- Sales
- Microsoft Office
- Staff Supervision
- Leadership
- Communication Skills
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